What Makes a Successful Web Design

In the entire industry of website development, there’s only one universal concern that every website creator must think of – the end users’ experience. There’s no point to creating or designing a website if utility isn’t prioritized.

As it turns out, it’s not the design that’s the most important factor that goes into making websites. It’s utility which determines its success. Yes, web design tackles on visual design but it must focus on usability more. That’s because each visitor to a website is looking for something. And there’s always a reason to go on a certain page.

Usability and Utility

Users are the central focus of a successful web design. Why? They’re the ones who decide whether to go to your site or not. They have the power to click on the mouse. And because of that, every web design must focus on the user’s experience.

Here are the central principles that make a web design successful:

  • Features are exposed – How do users think? That’s what every feature on the site should be based at. Every user experience is different and it’s almost impossible to predict the patterns of their behavior unless you become one of them. A good web designer, thus, would have to keep the website’s interface patterned on the user’s wants. The best features have to stand out immediately. The reason for doing that is to ensure they do whatever they need to on the page and not leave.


  • Grabs user’s attention – Users are very impatient. They don’t like looking at cluttered websites because it confuses them. Too much clutter – images, text, videos and other graphic visuals inspires them to leave the page instead. And that can’t be allowed. Remember that a user analyzes a web page according to the fixed points of the site. All of which must guide them to an important content.


  • Won’t make users think – Keep in mind that users need something from your website. The best way to design a site is to give in to what they want. For example, if they can’t find the “Buy” button or even a link to content immediately, the site might as well not exist. Features, too, have to be usable otherwise they’re completely useless. The rule is: Never use complicated design elements that make users think long and hard.


  • Text stands out – User’s don’t read. Instead they scan the page for things that stand out to them. Hence, the text of each piece of content must be very clever to grab attention right away. And in order to keep it there, the content must also utilize simple language. If not, users won’t care why you put that piece of content there and leave the page anyway.


  • Simple and clever language – The rule is: Don’t use complicated language that would distract the users from their true purpose on the site. It would be a futile effort if the website isn’t able to meet their expectations. In the end, the web design company is wasting money for every job not done properly.


Every web design users a very simple principle: Never to overload the users when they use the site because that defeats the purpose of easy navigation. Users are always willing to stay if they see everything they want easily on a page. When you can’t make sense of it, simply don’t go against what user’s want.